Which One do you think we need to use as our inspiration board guys?

Chloé Grayling

Inspiration boards from a Vogue "luxury Luggage" feature.

Feburarys issue of Vogue this year featured  a 4 double page spread feature on luxury luggage and provided inspiration for our Vivienne Westwood design. The images show women sleeping in airports, equipped with their designer luggage. This inspired us to add the seat design to our product.

Chloé Grayling

guerilla promotion

sorry i keep altering it, this is the final look for the board.

Charlotte Woodend

guerilla promotion board

Charlotte Woodend

product design pitch

Product Design Pitch

We initially wanted to create a piece of luggage which was suitable for transporting items from A to B in a simple easy format. The luggage would be primarily used for a busy traveller leaving the plane and jumping straight onto a train, this would mean a light, compact and organised luggage case. Taking into consideration the recent credit crunch, fewer people are travelling and fewer are willing to spend a huge amount on a luggage case. We therefore came up with the concept of interchangeable covers, which season after season could be changed and once again become right on trend.  The problem we came across with this idea is if the suitcase was not as popular as expected we would be left with many case covers in production which were not selling, therefore we decided we would introduce the interchangeable covers after a year of the suitcase being in production depending on the sales and popularity as a ‘limited edition’ piece, from then we would escalate our patterns and covers on demand.

As with many suitcases there are problems travellers’ face, such as leaking toiletries, security and sturdiness.  We would develop our case with a watertight interior section which would eliminate any spillages and can be removed and cleaned if a spillage did occur. We also found sturdiness of the wheels and balance was another problem suitcase’ endure; we developed our suitcase to have one large wheel instead of the usual four. This would increase balance and transport on un-even surfaces. An added element to our design is the fold out seat, this came as our busy traveller initially would be stepping off the plane onto a train or bus where there are limited seats, this would give them the option to sit down when there are no available seats, it folds neatly and compactly into the back of the case when it is not in use.

(this is a rough product design pitch, let me know if there anything you think needs adding etc)
Charlotte Woodend

guerilla promotion

This is my guerilla prmotion board

Charlotte Woodend

the luggage model....it is not finished yet..........

Final Promotional Board for swing tag.

Let me know what you guys think - if theres anything I need to add/take-away/change etc.

ChloéGrayling

Looking into more specific Vivienne Westwood swingtags and generating ideas for the final Luggage Tag.

Chloé Grayling

General Moodboard for the promotional swingtag - looking at what's already out there, different shapes, textures and designs etc. (Not final board)

Chloé Grayling

Presentation

Myself and Charlotte have created the powerpoint presentation that we need to present infront of the class next Tuesday. If you have anything you would like to be included in it, please email it to me on the email address you use to sign into the blog.
Thanks.

Rhian Corcoran

questionnaire

How often do you travel?

What is the main problem you come across when using a suitcase?

What is a feature you look for when buying a suitcase?

Is the style/look of the suitcase important?

Is security a main feature you look for?

Do you prefer a padlocked suitcase or a coded lock system?

If there were a suitcase with interchangeable covers on the market would it interest you?

Is the practical side of a suitcase more important to you or the appearance?

How much would you look to spend on a suitcase?

This is a questionnaire we have created to ask passers buy to find out more about what people look for when buying a suitcase.

Charlotte Woodend

This a print screen of the suitcase i have designed.  I have included the tartan, seat and ball wheel idea. We now have an idea to go with and use for our presentation.

Charlotte Woodend