Customer Profile

Chloé Grayling

Material Trends in WGSN. I found these material swatches on WGSN that were very similar to Vivienne Westwoods style - these are autumn/winter 2011.

Chloé Grayling

trend board

I have been looking into material trends for the design of our luggage and have created a trend board relating to it, so you can all get an idea about it.

Rhian Corcoran.

customer profile board

Customer profile board
I have included; what books she reads, where she eats and shops, what accessories she owns (watches, handbags) the type of magazine she works for, the events she attends, how much she earns etc etc. I can add anything so if theres anything you feel iv missed off let me know.

Charlotte W

Packaging.

As our suitcase could be bought on the Vivienne Westwood website, there would need to be some sort of packaging for the suitcase to be able to be posted in if it was needed. Therefore, I have looked into how Vivienne Westwood packages her current products. The following text is just some information i found out about the way in which Vivienne really wants the bags to be recyclable and how colour is important.

"As might be expected, the client is decisive, bold and original in its requirements, equally open and progressive in its approach. At our suggestion, Vivienne Westwood was one of the first couture houses to opt for the removal of lamination from all packaging, to ensure recyclable products whilst maintaining the paramount importance of colour consistency across a range of brands and varying from carrier bags to garment covers, swing tickets to jewellery boxes, receipt envelopes to tissue paper and the new Anglomania line."

This is a range of bag sizes currently available for Vivienne Westwood products.

All of the bags have the Vivienne Westwood orb logo on. This is definitely something we need to include on everything we create.

The lettering is also always the same on each bag. Continuing her house style, no matter what the colour of the bag actually is. 

It would be good if we could maybe get some designs created for the packaging of the suitcase as i think this would be a really important factor to consider as it is such a high end brand, every little detail needs to be considered to ensure maximum customer satisfaction.

Rhian Corcoran.

"Suitcase stickers"

Obviously our suitcase will have changeable designs that are related to fashion, trends and patterns, but I thought these suitcase stickers that are already out there were quite humourous and relate to the sort of thing we want to do with our design.

Chloe Grayling

Vivienne Westwood Characteristics

I have taken some pictures of my Vivienne Westwood bag its really old but it shows some of the key characteristics which go into one of her designs.

The interior is something which we could include for the lining of our suitcase, to add an extra element to show we have looked into every aspect of the designs and what goes in to producing them.

Neo the key elements for the design is the Orb (the metal design on the front of the bag) and the flag shaped zips. If you could include these into your designs and sketches and also the shape of the bag and the extra patches of material on the corners of the bag add extra support for wear and tear.

Charlotte Woodend