Thursday, 24 March 2011

Packaging.

As our suitcase could be bought on the Vivienne Westwood website, there would need to be some sort of packaging for the suitcase to be able to be posted in if it was needed. Therefore, I have looked into how Vivienne Westwood packages her current products. The following text is just some information i found out about the way in which Vivienne really wants the bags to be recyclable and how colour is important.

"As might be expected, the client is decisive, bold and original in its requirements, equally open and progressive in its approach. At our suggestion, Vivienne Westwood was one of the first couture houses to opt for the removal of lamination from all packaging, to ensure recyclable products whilst maintaining the paramount importance of colour consistency across a range of brands and varying from carrier bags to garment covers, swing tickets to jewellery boxes, receipt envelopes to tissue paper and the new Anglomania line."
This is a range of bag sizes currently available for Vivienne Westwood products.

All of the bags have the Vivienne Westwood orb logo on. This is definitely something we need to include on everything we create.



The lettering is also always the same on each bag. Continuing her house style, no matter what the colour of the bag actually is. 



It would be good if we could maybe get some designs created for the packaging of the suitcase as i think this would be a really important factor to consider as it is such a high end brand, every little detail needs to be considered to ensure maximum customer satisfaction.

Rhian Corcoran.

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