Monday, 14 March 2011

Gender

Are we wanting a unisex product or a gender specific?


From personal experience i like a bag which has two straps one so it can be held on the arm and another long strap to be used when your arms are otherwise full.


For example:





I found most designs now come with this or the option to add another strap i know Mulberry do this is most of their bags, so we could look into their designs and how they are fashionable yet cater for this.


The interior is also imporant, i like a bag to almost be an organiser in itself, with numerous compartments so i know exactly where everything is without having to route to the bottom.


I think especially for women security is essential! A popular locking system is the postmans lock:


Alternatively there are similar locking systems which provide the same security whilst adding style:






Here you lose the hassle of a zip, which regulary get jammed or become stiff over time. The idea of using a flap over the inner compartment emphasises the sense of security.


We could take the idea towards a working mum where a simple yet effective bag is essential, the school run, the food shop and the days out. Often a mothers mind is not always on the whereabouts of her bag but when she is distracted by her children this causes easy access for someone to steal from the bag, even when it is on the shoulder. Also a mother doesnt have time to be routing to the bottom of her bag to find her lipstick so the organisation within the bag would be essential!


Charlotte Woodend

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