Market level

I have looked into the range of products by jimmy choo for H&M I have then compared them to their high end designs to see how they differ to meet the price range.

The bags designed for H&M are very plain and simple, most dont have an actual design but just have 'jimmy choo' engraved onto it. The small clutches begin at aound £60 then the larger the bag become the higher the price, such as the large grey one on the first picture is £150 yet it doesnt have jimmy choo engraved onto it which highlights the design they took to be able to de-value it.

The bags designed from the high end price many include a metal badge highlighting the brand or show alot of pattern such as the fully studded bag above.

Charlotte Woodend